Recognition versus Knowing

Quick, sketch the logos for Toyota, Audi and Tesla. Finished? Did you struggle? Sure, you recognize them when you see them, but can you draw them? There is a difference between recognition/familiarity and knowledge.Recognizing the ingredients in a cake and familiarity with making a cake does not necessarily make you a baker. This week consider knowledge versus recognition. Notice others who speak with knowledge when it is really just recognition. What is the impact? 

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